Chances are, you've heard of Patagonia. While the Patagonia name has bee around since the early 1970's, the founder has been in the outdoor "industry" for much longer than that. What started out as a small climbing gear manufacturer in the 1950's has grown into one of the most well respected outdoor gear companies in the world. In an industry where the latest and greatest is lauded and the old is discarded, Patagonia instead launched Worn Wear.
In short Worn Wear is a program that encourages the repair, reuse, or recycling of your old or worn Patagonia clothing. They make it easy to do this by visiting their Worn Wear website at www.patagonia.com/wornwear. One of the coolest things they do is the Worn Wear Tour. Essentially, twice a year the Worn Wear crew loads up their really cool dodge truck with what they will need to perform field repairs and set out across the country to come to you. Austin was lucky enough to have two stops this year, one at the Patagonia Austin store and the other at Whole Earth Provisions on North Lamar. Having read about the Worn Wear program online and being fan of Patagonia gear, I had to go visit the truck myself.
While I am happy to admit that I am no sewing expert, to my untrained eye, they seemed pretty loaded for bear right down to Goal Zero power for back up. I counted three sewing machines that I could see and all three were happily ticking away. Visiting with the folks from Patagonia only reaffirmed my love of their brand. I was raised to have a very simple lifestyle. Growing up out on the ranch, we were taught to not throw anything away; to fix it, or rebuilt it or re-purpose it. Some of my favorite possessions are much older than I am. It feels good to support a brand that shares a similar mindset. I wholeheartedly recommend Patagonia wear. Until next time...Live Life Outside!